Cast Strategies launches Horizons India ™ to grow composites markets

Dublin, Ohio — Cast Strategies LLC today announced the launch of a comprehensive initiative to assist U.S. composite manufacturers in their efforts to explore and enter the Indian market. The initiative, Horizons India, provides a complete services portfolio ranging from initial market evaluation to enterprise set-up and operation in India.

“India’s huge and rapidly growing consumer market as well as its extraordinary infrastructure build-out is forcing the rapid and unprecedented transformation of virtually all manufacturing sectors, including composites in virtually all sectors” said Michael Swartzlander, Cast Strategies Founder and Managing Director. “While India poses its share of business challenges, U.S. companies are welcome, and now is the time to get in on the ground floor of the manufacturing metamorphosis underway.”

Swartzlander, a veteran of doing business in India, made his first trips to the country in 1981. Subsequently, Swartzlander lived in India to set up the wholly owned operations of a Fortune 500 U.S. specialty chemical company, Ashland Inc.

Horizons India brings together a number of highly skilled business partners to address any aspect of doing business in India. Through Horizons India, functional expertise providers both in the United States and India are available to assist any type of manufacturing organization. Additionally, market-focus providers for targeted sectors also are available. In addition to composites, initial market-focus sectors include specialty chemicals, metal castings.

“The vision of Horizons India is to make the process of considering and doing business in India thorough yet easy.” Swartzlander said. “India can seem overwhelming at first pass. On the other hand, India can seem deceivingly easy, with the commonality of language and other cultural similarities. The truth is, India requires careful evaluation and well-conceived business entry and execution. The good news is that the resources do exist to help make this happen.”

For more information regarding Horizons India, contact Sushant Chalise at sushant@cast-strategies.com.

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